Thinking Traffic? Think Pinterest!
Pinterest has become no. 1 source of traffic for many successful blogs.
This post may contain affiliate links and we will earn commission if you buy their products through our links. We only suggest products and services that we trust.
Since Pinterest came into existence, it has become one of the most popular tools to drive traffic among many bloggers.
It certainly does not come closer to the ranks of Facebook, Twitter, Google Plus, Stumbleupon or Instagram. It is way better than these. If your posts on these other networks go viral one day, your Google Analytics graph shoots up like a huge mountain, but come next day, it is back to normal.
That is not true with Pinterest. It keeps sending traffic consistently, each day, every day, even when you are away for your vacation!
If you own a blog and if this is the first time you are hearing about this powerful tool, well ….. you have been missing out on a lot and really really need to pay attention. But chances are you have heard of Pinterest and you use it religiously.
Let’s find out how using Pinterest can boost your blog traffic and help you lot of exposure to your blog.
Take advantage of Group Boards.
When you join Pinterest, you will notice you have to create a board to pin your images. A board is a collection of pins from multiple sources. A group board is niche specific board where someone created that particular board and there are multiple contributors. You want to be a part of such a group board.
Becoming a contributor is not that straight forward though. You need an invitation from the Group Board creator or organizers.
Before you ask for an invite, make sure that you have created 10+ boards in your account, and at least 10 pins in each board.
Make sure you upload a good profile picture and appealing profile. Once you have done that, search for popular group boards in your niche that have lot of contributors. Then, ask the owner of the group to become a contributor.
Normally, you won’t have any problems getting approved to participate in certain group. Most of the group organizers want as many contributors in their group as possible, because more the contributors, more the pins and repins and as a result better search engine rankings.
Check out the Pinterest Group Boards on Facebook. They have many Group Board Creators asking for contributors from time to time.
Make your images pinnable.
I cannot emphasize enough how important this one is. First thing, you should have images in your blog posts. If you do, visit the blog posts again and make sure that they look good. They are well presented and pinnable.
There are many tools like Picmonkey and Canva available that you can use to retouch your images. Pinterest friendly images are very appealing and eye catching. Go to Pinterest right now, and see which images you want to pin. If you notice, most pinned images are 735 pixels x 1102 pixels. They are tall and vertical. Bright reddish orange ones are more eye catching.
According to Lindsay Ostrom of Pinch of Yum, “On an average, long Pinterest images got 70% more repins that short Pinterest images“. In her tutorial she talks about longer images are pinned and repinned a lot more than simple ones and how you can make one using Photoshop.
Consider switching to Business Account.
If possible or invited, switch to business account for Pinterest. I was recently invited to switch to business account, so I did. I love the added features in my business account.
Now I can access my Analytics and track the no. of visitors and pageviews for certain amount of time.
You can also add rich pins. Rich pins have recently been developed by Pinterest and prove to be very beneficial for businesses. Using rich pins, you can include more information about pinned images.
Add a Pin It Button from Pinterest.
If you want the readers to pin images from your blog post easily, make it convenient for them.
Pin It Button from Pinterest is very easy to install. Pinterest provides very easy to follow instructions that you can use to install it on your blog.
Schedule Your Pins
Pinterest can be very addictive. When I first discovered Pinterest, I ended up spending hours on this fun tool. I would pin every recipe I wanted to make, every outfit I wanted to buy and anything else that interested me.
But as I started getting busy with my blog, I found it hard to stay active on Pinterest. As I started looking around to find a scheduling tool where I could schedule my pins, I couldn’t find any that were offered by Pinterest. But there are number of third party apps that you can use. Here are some that I have used, and others come recommended by others.
- Tailwind. I use Tailwind App Pinterest Scheduler to pin on Pinterest. This one is one of the most popular Pinterest schedulers. You can schedule your pins in advance, automate your calendar and so much more. You can track your most popular pins, repins and grow exposure. The dashboard is easy to use and simple to understand.
- ViralWoot. This is another scheduler that lets you schedule pins in advance. There are so many options that you can use to utilizing it most efficiently. You can schedule up to 100 pins for free a month. If you want to do more than that, you buy more credits.
- Viraltag. This tool is getting popular as more and more people are looking into scheduling pins. ViralTag Bookmarklet lets you schedule pins for any website you are browsing. It is very straightforward to use. Follow the instructions on how to schedule your pins using Viraltag Bookmarklet.
- Buffer for Pinterest. Buffer partnered with Pinterest few months ago to offer this another scheduling tool. It lets you easily schedule your pins, manage and measure your growth. With their package plan, there is no limit on how many pins you can schedule throughout the month. You schedule up to 100 posts at one time.
Make Your Pin Boards Keywords Rich
Have you noticed that when you search for a “pumpkin muffin recipe” or “kids’ activities in summers”, Pinterest links are some of the most common links that come up as search results. That is because those boards and pins have keyword rich content. These pins had relevant pin description that was easy for search engines to understand.
Call to Action Always Works.
Whether it is a blog post or an image, call to action works every time. If you want people to reach your blog via your image, include a call to action message in your image. This not only intrigues people to learn more, but they also get to read valuable information on your blog. It’s a win win for both parties.
Would you be intrigued by the question asked in this Pinterest image? I am sure readers will get curious about the questions you should ask before starting a business. Using a call to action in your images is a great way to boost traffic to your blog.
Make a Strong Following.
Strong following to your pins mean more exposure for your blog. How to get more followers to follow your boards? Search popular boards in your niche, follow them. Follow their followers. Also search for popular people in your niche and follow their followers.
Participate in Facebook groups where you can build a community with people in the same niche and follow each other. Most of the time you will come across very supportive people in Facebook groups who are eager to help each other. These are mostly closed groups so you need to get approved before you can start participating.
How do you use Pinterest to boost traffic to your blog? Have any tips for our readers? Please share in the comment box below!
If you want to start a blog yourself, make sure to read through my step by step tutorial on how to start a blog where I walk you through the whole process of money making blog. If you sign up using my link, you will be able to get hosting at discount rate through Bluehost for only $3.95 per month. You will also be able to get a FREE Domain.
Subscribe to our newsletter!
Join our mailing list to get access to huge library of freebies and exclusive deals on planner printables!